How An
Exclusive Territory is Determined:
(Meant to be read)
An
exclusive/protected franchise territory is
defined by zip code and include a minimum of
the following demographic criteria:
Population base of at least 100,000 and have
a minimum of 40,000 households that have an annual
household income of at least $50,000.
Example of Mapped Territory in California:
Will My Territory Be Protected?:
Absolutely. No other 1-800 DRYCARPET
franchise will be granted within
your defined territory.
Call Center:
We offer a unique franchise owner run call
center service. Through geographical routing
the company can point its toll-free
telephone number to you or to a call center
that is owned and operated by fellow
franchise owners. At least in the beginning,
while you are in training, we propose to
answer all phone calls
and schedule appointments for you. However, how customers connect with
your business doesn't stop there.
DRYCARPET.COM allows
people to connect live to our
Internet based software
and thereby connecting in real time with
your business 24/7/365.
Internet Software:
Our Internet based software enables franchisees to view our call
center activities live and in real-time.
All
appointments are automatically populated within each
franchisee's portal, which includes; notes regarding
appointments, driving directions and an email engine that
attracts and retains customers. Our company has been completely
web based since 1999. The public can connect live
to our database and schedule online.
Marketing:
Marketing is the philosophy behind advertising. Therefore we guide our franchisees every step of the way
and determine what will work with respect to your goals.
Advertising:
1.
Radio, 2. Cable TV, 3. Print
(Newspaper Inserts
and
Yellow Page Display
Ads), 4.
Direct Mail
and Direct To
Door-Hanger
Distribution), 5.
Internet,
6.
Word of Mouth (Generated automatically
over time),
7. Signage
(Vehicle
wrap graphics,
Yard Signs
and
Gorilla Marketing
Techniques), 8. Telephone.
Credit Card Processing:
Franchisees process all payments through
our
Internet Software. Checks, debit and
credit cards are processed with POS
(point of sale) devises through a merchant
account that links to your business bank
account.
Getting
Customers / Marketing-Advertising:
Understanding what works
and what doesn't directly impacts strategy and tactics. We will review
your goals to determine if they're being targeted, tracked and achieved.
